Frequently Asked Questions
Everything you need to know about advertising on our shared and solo direct mail postcards
mailed to thousands of local homes in the zip code of your choice.
General Questions
What is a Shared EDDM Postcard Campaign?
• Quick Summary: Multiple businesses share one large postcard to reduce costs.
A shared Every Door Direct Mail campaign allows multiple local businesses to advertise together on one professionally designed postcard mailed to thousands of households. It delivers strong local visibility at a lower cost than mailing alone.
How does the process work?
• Quick Summary: You provide details, we handle design, print, and mailing.
You send us your business details, offer, and contact information. We handle the design, printing, and mailing. USPS delivers the postcards to homes in the selected area.
Who is this best for?
• Quick Summary: Ideal for local home services, retail, pet, and food businesses.
Great for restaurants, salons, contractors, dentists, retail stores, fitness studios, service businesses, and any company looking to reach local customers.
Pricing Questions
Why is it more affordable than mailing alone?
• Quick Summary: Shared space means shared costs.
Because printing and postage costs are shared among participating businesses, you get premium reach without paying solo campaign prices.
How much does it cost?
• Quick Summary: Pricing depends on area, ad size, and availability. Full-size shared campaign ads start around $495.
To reach 5,000 homes, Shared direct mail Campaigns start at just 4 cents per home, for a full-size Single Ad. For a Solo EDDM Postcard Campaign, prices start at just 41 cents per home, (or $1,625) for double-sided, full color postcards sent to 2,500 homes. We also offer Membership programs that provide a substantial savings, by purchasing 4, 6, or 12 month campaigns.
Are there extra fees?
• Quick Summary: No hidden costs; professional design, postage, mailing, and dynamic QR codes are included.
We offer transparent pricing, with no surprise charges. Our pricing includes professional graphic design, high quality full-color printing, and USPS postage & delivery, regardless of size, and you have final approval on all designs.
Results & Performance
Does direct mail still work?
• Quick Summary: Yes, highly effective for local reach.
Yes. Direct mail remains one of the most effective local advertising methods because it physically reaches homes and gets seen.
Will it work for my business?
• Quick Summary: Great for any business serving a local radius.
Many local industries perform well with direct mail, especially businesses that rely on nearby customers. Direct Mail Marketing typically has a 3-5% response rate from customers; compared to 0.4% with social media and 0.5% with paid search engines. With a campaign targeting 10,000 homes, that would mean a response from approximately 300-500+ homes, compared to approximately 40 responses with a digital ad.
How can I track responses?
• Quick Summary: We primarily use Dynamic QR Codes.
We use Dynamic QR Codes to track when, where, and how customers scan the direct mail postcards. The tracking tells us the device, browser, and customer location used. Locations are shown in a general area (in a neighborhood, not exact addresses), but will help us determine which zip codes respond best to your campaigns. We can also use unique phone numbers, landing pages, and/or coupon offers to track responses, depending on the wishes of the customer.
Ad Design Questions
Can I provide my own ad design?
• Quick Summary: Yes, camera-ready art is accepted.
You may submit ready-to-print artwork, although we have professional graphic design artists on our team and do not charge extra for design fees on postcard campaigns.
Can you create my ad for me?
• Quick Summary: Yes, our professional design team can create your custom campaign.
Our design team will work with you to design a campaign for your business that fits your marketing goals, and you always have final approval on all designs.
Will I approve it first?
• Quick Summary: Yes. Final approval is always required.
Final approval is required on all designs before printing. We will work with you to get the design you want for your marketing campaign.
Timing & Availability
How long does it take?
• Quick Summary: Up to 1-2 weeks after ad spaces are filled.
Once all ad spaces are filled, campaigns typically take 1 to 2 weeks for design, printing, and mailing.
When is the deadline?
• Quick Summary: Varies by campaign; spots fill quickly.
Deadlines vary by campaign and spaces can fill quickly. Please see our Upcoming Campaigns for the updated list and approximate mailing dates.
What if my industry is already taken?
• Quick Summary: You can join the waitlist for the next round or choose a different zip code.
We limit one business per category, per postcard, to avoid unnecessary competition. Because we want to spotlight only one business per category, those spots can fill up fast. If your category is filled, you may ask to join the waitlist for the next campaign or choose a different zip code for the current one. There are many different zip code routes in each area that can be beneficial to your business.
Mailing Areas
Where are postcards delivered?
• Quick Summary: Selected local neighborhoods and ZIP codes.
Campaigns target selected neighborhoods and ZIP codes chosen for strong local response, usually with households earning $100,000 or more. If you have a specific area you want to focus on, please reach out to us. We are happy to work with you to create a custom solo direct mail campaign to the neighborhood or zip code of your choice.
Can I choose a different area?
• Quick Summary: Yes, If available, we may offer solo mailings or future shared campaigns in that market.
We offer direct mail campaigns spread over targeted areas, giving our customers a chance to gain new clients with each mailing. You can choose to focus on one city for one campaign, and choose a different one for the next one. If you want to target an area you do not see listed, please reach out to us and we can either create a custom solo campaign for you or add them to our list for a future shared campaign.
How many homes are reached?
• Quick Summary: Usually 5,000 to 10,000 homes for most shared campaigns, with occasional smaller community cards going to 2,500 homes; and 2,500-15,000 for solo campaigns.
Shared Campaigns on 9"x12" and 6.5"x12" postcards usually reach 5,000 to 10,000 homes. We do occasionally offer smaller Community postcards (6.5"x9") that reach 2,500 homes. Shared campaign prices are based on the size of ad and the number of homes reached. Solo campaigns are uniquely designed for your business and can reach from 2,500 homes to 15,000 homes, but you can add as many routes (zip codes) as you wish and customize the income level and age bracket. We would be happy to create a custom quote for you!
Exclusivity
Why only one business per category?
• Quick Summary: Reduces competition and boosts your visibility.
We spotlight one business per category, because we do not want add any unnecessary competition for our customers. We want your specific type of business to stand out! This reduces competition for you and gives each advertiser stronger visibility. If a business in your category is already advertising with us, you can choose a different zip code route, or we can design a solo campaign specifically for you.
What if spots are full?
• Quick Summary: You can join a waitlist or choose a different zipcode.
Because we want to spotlight only one type of business per category, those spots can fill up fast. If spots are full for the zip code you choose, you can join the waitlist for the next campaign or choose a different zip code for this one. There are many different zip code routes in each area that can be beneficial to your business. We typically offer several routes for larger cities, so you could choose to target a different area each month.
Guarantees & Support
Can you guarantee results?
• Quick Summary: No exact guarantees, but we use proven methods and trackable QR Codes so you can see the ROI.
No marketing can guarantee exact results, but strong offers and quality design improve responses. Direct Mail Marketing typically has a 3-5% response rate from customers; compared to 0.4% with social media and 0.5% with paid search engines. With a campaign targeting 10,000 homes, that would mean a response from approximately 300-500+ homes, compared to approximately 40 responses with a digital ad. We also use Dynamic QR Codes to track when, where, and how people scan ~ the device, browser, and customer location are given.
What if I need help creating an offer?
• Quick Summary: We work with you to design an offer that will captivate your target audience and convert leads to customers.
We understand that running a business is very demanding, and we are happy to work with you in creating the perfect ad campaign designed specifically for you. From the tagline to the promo offer and the graphics, we will help you every step of the way.
What if delivery is delayed?
• Quick Summary: We monitor USPS drops and keep you informed.
We know unforeseen circumstances happen, even with the USPS. But we work with the USPS to keep clients informed throughout the mailing process. We also monitor the QR Codes to track which zip codes give you the best responses.
Solo Campaign Questions
What is a Solo Mail Campaign?
• Quick Summary: 100% of the postcard belongs to your business.
A solo mail campaign features only your business on the postcard. There are no shared advertisers, giving you full attention, complete brand control, and maximum visibility in every mailbox.
How is a Solo Campaign different from a Shared Campaign?
• Quick Summary: Shared splits cost/space; Solo is fully dedicated to you.
With a shared campaign, multiple businesses split the postcard to share in the costs. With a solo campaign, the entire postcard is dedicated to your business only and we work with you to design the perfect campaign to captivate your target audience.
Who should choose a Solo Campaign?
• Quick Summary: Best for strong branding and exclusive exposure.
Solo campaigns are ideal for businesses wanting stronger brand recognition, larger promotions, seasonal offers, grand openings, political campaigns, real estate, medical practices, home services, and companies seeking exclusive exposure.
Can I choose where the postcards are mailed?
• Quick Summary: Yes, highly customizable targeting.
Solo campaigns offer greater flexibility in selecting ZIP codes, neighborhoods, carrier routes, and target markets based on your goals. You can choose specific areas of town, income brackets, and age groups.
How many households can I reach?
• Quick Summary: Scales from a few thousand to entire regions.
Solo campaigns can scale from 2,500 homes to large multi-route campaigns of 15,000+ homes, depending on your budget and target area. We work with you to design a marketing campaign that suits your business needs.
Can I use both sides of the postcard?
• Quick Summary: Yes, full front and back usage.
Solo campaigns allow full use of the front and back for your business only, giving you more room for branding, offers, photos, testimonials, and calls-to-action.
Will you design the postcard for me?
• Quick Summary: Yes, professional custom design is included.
Artistic design is our specialty. When you choose a Solo Campaign, we create a professional custom postcard designed specifically for your business and audience.
How much does a Solo Campaign cost?
• Quick Summary: Prices start as low as $1,625 for 2,500 homes
Our Solo Campaigns start at $1,625 for 2,500 homes, and include a tailored marketing campaign with a custom designed postcard (front and back). You can request special customized packages depending on your chosen mailing area, postcard size, print quantity, and postage. Contact us for a custom quote based on your target market, or use our PRICING calculator linked in our main menu.
How do I get started with a Solo Campaign?
• Quick Summary: Contact us to work with our Marketing Strategists and get a customized plan.
If you want a Solo Campaign reaching 2,500+ homes, or if you want us to customize a plan for you with a wider reach to a specific area, contact us and we’ll help build the right mailing plan for your business.
Still have questions?
SOLO MAIL CAMPAIGNS
Need the Entire Postcard
to Yourself?
Ask about a custom Solo Campaign built around your business goals.
100% brand exclusivity
Flexible, hyper-local targeting
Maximum reach and visibility
Custom designed for your business
Starting at Only $1,625 for 2,500 Homes
How do I
sign up?
Timelines are subject to final proof approval and postal processing schedules.
WHAT HAPPENS NEXT?
1. After you sign up, we confirm the availability
2. Then YOU provide ad details & WE design your Ad
3. You approve the proof & We prepare the mailing
4. After it is mailed, you will receive Photos, USPS Confirmation, & QR Tracking Data
11 Wishes Media, LLC
10517 Ocean Hwy, Unit 4-349
Pawleys Island, SC 29585-7920
Email: [email protected]
Phone: 854-237-3600
www.11wishesdirectmail.com
© 2026 11 Wishes Media, LLC.